Privacy Policy

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Last updated: 16/11/2025

Sheffield K9 Academy ("we", "us", "our") provides professional dog training, day training, residential training, and structured pack walks in Sheffield and surrounding areas.
Our website address is: www.sk9a.co.uk

We are committed to protecting your personal data and respecting your privacy. This policy explains what data we collect, how we use it, and your rights under UK GDPR.

We may collect and use the following personal data when you:

• Your name
   
• Email address
   
• Phone number
   
• Home address (for bookings, collections & assessments)
   
• Dog information (name, breed, behaviour concerns, etc.)
   

• IP address
   
• Browser type
   
• Device information
   
• Cookies (more on this below)
   

• Contact details
   
• Transaction history (we do not collect or store card information — payments are handled through secure third-party services)
   

We use your data to:

• Provide dog training and walking services
   
• Respond to enquiries and customer support
   
• Arrange collections, consultations, and follow-up calls
   
• Manage bookings and send service updates
   
• Improve our website and services
   
• Send occasional training tips or promotions (only if you’ve opted in)
   

We never sell your data, and we do not share it with any third parties except as required to run our business (e.g. booking software, payment providers).

Under data protection laws, we process your data based on:

• Contract: When providing services to you
   
• Consent: For marketing or cookies
   
• Legitimate interests: To run and improve our business
   
• Legal obligations: For tax or accounting purposes
   

Our website may use cookies to:

• Track basic usage and visitor behaviour
   
• Remember your preferences
   
• Improve website performance and security
   

You can disable cookies in your browser settings, but it may affect how our site works.

Your data is securely stored using password-protected systems. We only retain your data for as long as necessary for the purposes it was collected, or as required by law (e.g., tax records).

You have the following rights under UK GDPR:

• Right to access your personal data
   
• Right to rectify incorrect data
   
• Right to delete your data (“right to be forgotten”)
   
• Right to restrict or object to processing
   
• Right to data portability
   
• Right to withdraw consent (e.g. unsubscribe from emails)
   

You can make a request at any time by contacting us at:
📧 training@sk9a.co.uk

We may use third-party tools for:

• Scheduling and bookings (e.g. GoDaddy booking system)
   
• Payments (e.g. Stripe, PayPal)
   
• Website analytics (e.g. Google Analytics)
   
• Messaging (e.g. WhatsApp Business)
   

These services have their own privacy policies.

In the unlikely event of a data breach, we will notify you and the relevant authorities if required by law.

For any questions or concerns about your data, or to exercise your rights, please contact us:

📧 training@sk9a.co.uk
📍 Sheffield, South Yorkshire, UK

We may update this privacy policy from time to time. Updates will be reflected on this page with a revised "Last updated" date.